Aurora ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit our website or buy our products, how we use it, and the choices you have.
Information we collect
Information you provide
- Contact details: name, email address, phone number, shipping and billing address
- Order information and payment details (processed securely by our payment provider — we do not store full card numbers)
- Messages you send us through our forms or customer support
Information collected automatically
- Device and usage data: IP address, browser type, pages viewed, and referring links
- Cookies and similar technologies (see below)
Information from third parties
We may receive information from payment processors, shipping carriers, suppliers, and advertising/analytics partners to help us fulfill orders and improve our marketing.
How we use your information
- To process, fulfill, and deliver your orders and provide customer support
- To send order updates and, where permitted, marketing emails (you can opt out anytime)
- To operate, improve, and secure our website and prevent fraud
- To comply with legal obligations
Cookies & tracking technologies
We use cookies and similar tools to run our store, remember your cart, measure performance, and deliver relevant advertising. This may include third-party tools such as analytics and advertising pixels (for example, Meta, TikTok, and Google). You can control cookies through your browser settings, and opt out of many advertising cookies via your device or ad-platform settings.
How we share information
We do not sell your personal information for money. We share information only as needed with:
- Service providers and suppliers who help us operate (payment processing, order fulfillment and dropship suppliers, shipping, email, hosting, analytics, advertising)
- Authorities or others when required by law or to protect our rights
- A successor entity in connection with a merger, acquisition, or sale of assets
Some sharing for targeted advertising may be considered a "sale" or "share" under certain state laws. To opt out, submit a request through our Contact page noting "Do Not Sell or Share My Personal Information."
Data retention
We keep personal information only as long as necessary to fulfill the purposes described here, including legal, accounting, and reporting requirements.
Your rights
Depending on where you live (for example, under GDPR or U.S. state privacy laws such as the CCPA/CPRA), you may have the right to access, correct, delete, or port your personal information, and to opt out of marketing or targeted advertising. To exercise these rights, contact us through our Contact page. We will respond as required by applicable law.
Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.
Children's privacy
Our website and products are intended for adults. We do not knowingly collect personal information from children under 13 (or the minimum age in your jurisdiction). If you believe a child has provided us information, contact us and we will delete it.
International users
If you access our site from outside the United States, your information may be transferred to and processed in countries with different data-protection laws.
Changes to this policy
We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision.
Contact us
Questions about your privacy? Please reach us through our Contact page.